ANFP-Approved School Marketing Toolkit
Tools to Improve School Webpages
- Search Engine Optimization and Advertising Strategies for ANFP-Approved School webpages
- Use this checklist to evaluate your program’s current webpage and discover where there are opportunities for improvement.
- Keywords for ANFP-Approved School webpages
- Include these high-traffic keywords on your webpage to boost search engine visibility and connect users with your content.
Tools to Expand Your Program
- Top 10 Reasons to Add the IIIb Pathway to Your Program
- Advocate for adding the IIIb Pathway to your program to attract experienced students needing only the didactic portion to qualify for the CDM, CFPP Exam.
- Become a CDM, CFPP Slide Loop
- Run this editable slide loop in common areas within your school to increase awareness with students about your program
Tools for Recruiting Students from Long-Term Care Facilities
- Introductory Letter
- Add your program details and school logo to this letter, then send it to local long-term care facilities. For online programs, send to the home office of a LTC corporation, attention to the corporate Director of Foodservice Management.
- Top 10 Benefits of Having a CDM, CFPP Manage the Foodservice Operation
- Include this in your correspondence to long-term care facilities.
Tools for Recruiting Students from High School Vocational Programs with a Culinary Emphasis
- Introductory Letter
- Add your program details and school logo to this letter, then send it to local vocational high schools with a culinary focus.
- Student Career Assessment Tool
- Include this document for educators to allow students to explore the benefits of this career choice.