Obtaining sponsors or donations can be tricky for some chapters, even when a pandemic is not taking place. Often, we may not know how to approach potential sponsors or how to “sell the chapter.” However, sponsors play a significant role for chapters that allow members to build relationships and discover new products and services to help better serve our residents/customers. Sponsors also play an important role in supporting chapters through in-kind donations or monetary donations to help offset the costs of meetings and events. These relationships are important for both the members as well as the sponsor and we would like to see all our chapters have strong and sustainable partnerships with each other. In order to help foster these relationships, ANFP will be hosting a webinar, ANFP Chapter Sponsorship Best Practices, Tools & Resources, on Thursday, September 10 at 2:00 PM CT. Here are a few highlights that will be included in the webinar as well as the toolkit that will be available on the same day in ANFPConnect:
Important Questions to Ask – The best way to get started is to ask important questions, not only of your sponsors but about your chapter as well. What you ask can help you determine what your needs are as a chapter and how your sponsors can help. You will also want to learn more about the products and services your sponsors will be selling and how you can form a collaborative relationship that is mutually beneficial.
Tools & Templates – There are several tools and templates that will prove to be useful when approaching prospective sponsors. These tools will help you stay organized, collect information and data, and present a professional and cohesive sponsor package to potential sponsors when it comes time to sell.
Best Practices - During the webinar we will be providing tips and best practices when it comes to selling to sponsors and building and maintaining relationships so both parties benefit from the partnership.
These highlights and much more will be discussed during the webinar. Please join us on Thursday, September 10 at 2:00 PM CT to learn more about building sponsor partnerships.
Registration for this event is required. (The webinar will be recorded and posted on ANFPtv for those that are not able to join the live program.)
After registering, you will receive a confirmation e-mail containing information about joining the webinar.