As many of our chapters are returning to regularly scheduled meetings and events, whether virtual or in person, it presents a great opportunity to focus some of our recruitment and engagement efforts on prospective members as well as students. One of the opportunities for recruitment is through our schools, colleges, and universities within our own state. Prospective members can include those currently enrolled in a program or those considering a career in foodservice. When speaking with prospective members, specifically students, we want to be sure we are using various strategies and the right information to help guide them in the right direction.
- ANFP Approved Programs – Take a look at the ANFP Approved Programs webpage and learn more about the programs offered in your state. Be sure to mention this to prospective members so they can make an informed decision on the program best for them. Additionally, reaching out to the program directors at the schools with ANFP approved programs is a direct connection to students, and someone that can help increase awareness of ANFP and the CDM, CFPP. Forming this relationship is mutually beneficial to your chapter as well as to the school.
- Engaging Students – For students currently enrolled in the ANFP approved programs, consider ways to get them engaged. Many of our chapters invite students to meetings, typically free of charge. Ask them to follow the chapter’s Facebook page or invite them to your next chapter social event. You may even consider asking them to help volunteer with micro-volunteering jobs such as handing out agendas at meetings or stuffing welcome bags.
- Career Fairs – Inquire with schools about upcoming career fairs that your chapter can participate in. This will help to increase the awareness of the CDM, CFPP and the understanding of career paths that are possible as well as expose students to the foodservice industry.
- Keeping Websites Updated – Another method that is simple, yet important part of increasing awareness and engaging prospective members, is keeping your chapter website updated. Any chapter related information can, and should be, sent to National which can then be posted on the chapter website.
- Brand Ambassador Team – Recruiting members and increasing awareness is the perfect opportunity to put your brand ambassador team to work. Your brand ambassador team can help students understand the benefits of being a CDM, CFPP as all as an ANFP member. They can assist them through program enrollment to applying for the exam to becoming a member.